NSEWest Co. (Oaklandish)


1444 Broadway and 3419 Fruitvale Ave.

Number of years in Oakland: NSEWest Co. started in Oakland in 2011, but just relaunched with new branding in 2015

NSEWest Co. is a lifestyle apparel brand dedicated to celebrating community. Everything we make is designed and printed at our Oakland, CA hub. Specializing in men’s and women’s graphic t-shirts and accessories, we tell the story of the shared connection that people have with the places we live, love, work, and play.

Q: What inspired you to start your business?
NSEWest Co. was inspired by the common experiences people share across communities that are at the core of all that we do. Our designs echo the city love and sense of belonging that bring people together – the squads we cheer for, the local spots where we gather, the nostalgia and hopes we feel for our neighborhoods.

Made by and for those of us invested in community, a portion of all proceeds go to benefit nonprofits that work to rebuild and strengthen communities, so that the people, places, and things we love can keep on keepin’ on.

Q: Tell us in one sentence why your customers love your business.
Our customers love us because our designs represent aspects of their city life that we all enjoy and connect with, and our tees are super comfortable!

Q: What’s the best thing about doing business in Oakland?
Because Oakland is such a great hub for art and music, you never know who you’ll run into on the street or who will stop by the store. At our Oakland Airport pop-up this past holiday season, we met a great assortment of Oakland artists, athletes, and entertainers!

Q: What are some of your favorite local businesses in Oakland?
Some of our favorite local businesses include Lungomare, Chop Bar, Mr. Espresso, and The Apparel Source.

Q: What’s the one thing Oakland offers that you couldn’t live without?
Eating tacos on a grassy knoll by Lake Merritt on a sunny day is something you simply can’t replicate elsewhere! And with over 261 days of sunshine a year, we eat a LOT of tacos.

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